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In this first specially recorded podcast for SMILE 2008, Nick Walsh from SMILE partners Net Affininty discusses the process of running an effective search strategy for hotels and traces the implications of the growth in social media for hospitality marketers.

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Click here for live stream (mp3)

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Download the Smile Presentations (Powerpoint Required)

Brian P. Sparks - Agency Assessments

Brian Twomey - Head of Marketing Communications at Tourism Ireland

Jess Butcher - ISANGO

Paul Carey - Group PR and Customer Relations Director - Carlton Hotel Group

Sascha Hausmann - Rate Tiger

Steven Rice - ebookers.ie

Tony Lenehan - Failte Ireland

Valere Tjolle - Travel Mole